Uniform Unveil/Brand Launch

Project Overview

To unveil the Houston Roughnecks to the world, we took a slightly different approach. During research I observed that most professional sports teams unveiled their jerseys with bold sexy videos highlighting the snazzy new kits – our approach instead would be to showcase our new threads to the players first, and create the content around their reaction. It seemed like a fitting next step in documenting our journey as a franchise, and an early opportunity to give the world a glimpse of some of our playersโ€™ personalities.

The Details

  • Collaborated with league executives to create a comprehensive roll-out plan integrating social media, digital ads, broadcast, and publicity.
  • Collaborated with third party design and video agency on brand creative.
  • Created and executed content gameplan, including event planning/management, location scouting, content production, and social media distribution.

Uniform Unveil

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Behind the scenes ๐Ÿ“ธ

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Stadium Tease

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The stage is being set ๐ŸŸ

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City Hall Lighting