Project Overview
To unveil the Houston Roughnecks to the world, we took a slightly different approach. During research I observed that most professional sports teams unveiled their jerseys with bold sexy videos highlighting the snazzy new kits – our approach instead would be to showcase our new threads to the players first, and create the content around their reaction. It seemed like a fitting next step in documenting our journey as a franchise, and an early opportunity to give the world a glimpse of some of our playersโ personalities.
The Details
- Collaborated with league executives to create a comprehensive roll-out plan integrating social media, digital ads, broadcast, and publicity.
- Collaborated with third party design and video agency on brand creative.
- Created and executed content gameplan, including event planning/management, location scouting, content production, and social media distribution.
Uniform Unveil
View this post on InstagramA post shared by Houston Roughnecks (@xflroughnecks) on
Walker x Jordan ๐ค#WorkingForHTown pic.twitter.com/ERMcSD6VEg
— Houston Roughnecks (@XFLRoughnecks) December 4, 2019
Kick the season off in style ๐
— Houston Roughnecks (@XFLRoughnecks) December 6, 2019
โ Game 1 Suite Tickets
โ A personalized Authentic Jersey
โ Pregame & Kickoff VIP access
ENTER TO WIN โก https://t.co/goXMIYJPsg#WorkingForHTown #ThisIsTheXFL pic.twitter.com/uW0RGIOvof
Before we revealed to the world, @pjwalker_5 and @averyjordan11 got to see them first ๐#oooh #withthe58 pic.twitter.com/ezwS0gVSQU
— Houston Roughnecks (@XFLRoughnecks) December 4, 2019
We do it for the city. We do it for the fans. Houston, weโre working for you ๐ค#ForTheLoveOfFootball pic.twitter.com/rQlrIqSHzq
— Houston Roughnecks (@XFLRoughnecks) December 27, 2019
"This is a dope color scheme" - @getnickwright with one of the first-ever custom Roughnecks jerseys.#WorkingForHTown #FirstThingsFirst pic.twitter.com/FzWJ6To9TP
— Houston Roughnecks (@XFLRoughnecks) December 4, 2019
Stadium Tease
New turf coming in ๐คฉ#ForTheH | #ForTheLoveOfFootball pic.twitter.com/ykxgt0t0Sv
— Houston Roughnecks (@XFLRoughnecks) January 28, 2020
See you tomorrow, H-Town ๐ค@K1_lewis | #ForTheH pic.twitter.com/OmgdIVRNpE
— Houston Roughnecks (@XFLRoughnecks) February 7, 2020
View this post on InstagramA post shared by Houston Roughnecks (@xflroughnecks) on