Uniform Unveil/Brand Launch

To unveil the Houston Roughnecks to the world, we took a slightly different approach. During research I observed that most professional sports teams unveiled their jerseys with bold sexy videos highlighting the snazzy new kits – our approach instead would be to showcase our new threads to the players first, and create the content around their reaction. It seemed like a fitting next step in documenting our journey as a franchise, and an early opportunity to give the world a glimpse of some of our players’ personalities.