Project Overview
As an XFL Content Director one of my responsibilities was sharing the excitement of a brand new football team across social media. Working with senior leadership at the league I developed the brand’s content strategy, established the voice, and built out a content team to execute on those strategies. As a startup football league, the XFL’s values of “fan-first” “ultra-access” challenged me to rethink and refine my content creation process from the research through the production and distribution stages.
The Details
- Developed brand voice and content launch strategy (based on trends and relevant data)
- Hired content team, including designers, video producers, writers, designers, and photographers.
- Developed content production workflow establishing collaboration between graphic designers, copywriters, video producers, social media editors, and data analysts.
- Bonus: Staged a viral dance off during the season 🕺
Always #ForTheH 🤘 pic.twitter.com/IvCZpsVV2K
— Houston Roughnecks (@XFLRoughnecks) April 10, 2020
Here’s to you, @colby_murray9 🍻
— Houston Roughnecks (@XFLRoughnecks) March 11, 2020
📲: https://t.co/uukUotPIKH pic.twitter.com/YxwudWgj3u
Which one of y'all made this?👀#AnimalCrossing #ACNH pic.twitter.com/uGROlFYycy
— Houston Roughnecks (@XFLRoughnecks) April 2, 2020
Spent some time with family this weekend🤘
— Houston Roughnecks (@XFLRoughnecks) December 30, 2019
Thanks @HoustonRockets for having us at the game! pic.twitter.com/0kBE56fLEt
See how LB @brian_peters10 is doing his part to make a difference for those impacted most by the Coronavirus.
— Houston Roughnecks (@XFLRoughnecks) April 3, 2020
📰: https://t.co/dmF2TgqfdJ pic.twitter.com/aGeDqtYTeC
March 1st vs. April 1st pic.twitter.com/zeMUIKN0Fm
— Houston Roughnecks (@XFLRoughnecks) April 1, 2020
Welcome. To. Houston. 🤘 pic.twitter.com/nSCdPHpM4M
— Houston Roughnecks (@XFLRoughnecks) December 3, 2019
