Stop me if you’ve heard this one before: a group of marketing executives are sitting around a conference table, pondering among themselves whether or not their brand should invest resources into the latest social platform. In this case, I was one of the executives and the platform in question was TikTok. The decision was easy – as the inaugural season launched so did a rollout of weekly TikTok content as well.
- Developed content plan specific to TikTok platform.
- Identified and partnered with influencers on key campaigns.
- Established video production workflow specific to TikTok content creation.
- Bonus: This was by far my favorite (warning language).